Colruyt Group

Together with the Colruyt Group we created a VR experience that can be used on fairs for employer branding. After having a lot of success with something similar as the Dinosaur Game of Google they wanted to have something that would attract even more people. We integrated two themes, project manager and developer, to easily adjust the game to different fairs.

During the game players see that the Colruyt Group is not just the Colruyt store, but also has brands like DATS24, Eoly and many more. To support these brands the Colruyt Group is constantly searching for new talent. The goal of the game is to attract people to the stand, start a conversation, gather data, let people have fun and create competition with high scores. While someone is playing, other people can watch the gameplay.

Be sure to check out job openings for IT & digital or Logistics & production!
Platform: VR
Engine: Unity
Type: Employer branding
Challenge: Set up an experience
that is engaging and viewable on fairs.
Nationale Loterij

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